The Mailing Preference Service (MPS) is a service run by the Direct Marketing Association (DMA). It’s a list of people that have opted out of receiving direct mail, and for an annual fee (£1,150) you can download the list at any time and run a suppression match against your database.
It’s not a legal requirement, such as the Telephone Preference Service (TPS), but it is recommended by Consumer Protection in the Unfair Trading Regulations that you do not repeatedly contact people that have requested not to be contacted.
Subscribing to this licensed service shows your adherence to best practice, and the more companies that take it up, the less likely it is that regulation will be imposed in this area, which keeps things flexible for marketers. We’ve also seen it save money for companies who reduce their print run size as a result of the matching to this data set.
You should also cross reference any suppressions that come from this list against individuals that have opted in to your marketing communications, so you don’t remove people unnecessarily.
It’s especially important as a safety check to ensure you’re not marketing to people who have passed away, as this could cause sensitivities within the family and as a result, damage your brand.
At Callimedia we have access to this database, and can provide screening as part of our data quality services. If you need help and advice in this area then please just let us know.